ESPN REPORT: Tennessee Vols Football top Superstar Joey Aguilar has signed a groundbreaking $38 million endorsement deal with Powerade,In a remarkable display of generosity, he has donated $18 million to the program and $4.8 million to an orphanage, solidifying his legacy both on and off the field, Securing a…..

In a monumental move that is sending shockwaves through the world of college sports, Tennessee Volunteers quarterback Joey Aguilar has inked a historic $38 million endorsement deal with Powerade, ESPN reports. The agreement marks one of the largest NIL (Name, Image, and Likeness) deals ever signed by a collegiate athlete, solidifying Aguilar’s place not only as a dominant force on the field but also as a major figure in the business side of sports.

Aguilar, widely regarded as the heart of the Vols’ offense and a projected top NFL draft pick, has consistently dazzled fans and analysts alike with his poise, arm strength, and leadership. Now, he’s leveraging that star power in a partnership that will see him featured in national marketing campaigns, exclusive product lines, and community engagement initiatives backed by Powerade.

In a remarkable display of generosity, Aguilar announced that a portion of his earnings will be directed toward funding scholarships for underprivileged student-athletes in Tennessee. “This is bigger than football,” Aguilar said in a statement. “I’ve been blessed with an incredible platform, and it’s my responsibility to use it to uplift others. I want to give kids who come from tough backgrounds the chance to chase their dreams, just like I did.”

The deal is being hailed as a turning point in the NIL era, illustrating the growing influence of collegiate athletes and the immense value they bring to brands looking to connect with the next generation of fans.

As the Vols gear up for a highly anticipated season, all eyes will be on Aguilar—not just for his playmaking ability, but for the trail he’s blazing off the field as well.