In a move that’s turning heads across the nation, Georgia Bulldogs head coach Kirby Smart is stepping far beyond the gridiron. The legendary coach, known for building championship-winning teams, has announced he will personally sponsor scholarships for 10 college students, aiming to transform lives just as he’s transformed Georgia football.

The recipients—yet to be revealed—will be awarded full scholarships under a new initiative reportedly close to Smart’s heart. Sources say the program is designed to support high-potential students facing financial hardship, especially those who embody leadership, grit, and community spirit.

“Coaching is about more than football,” Smart stated. “It’s about impact. These students represent the future—and I’m honored to play a small role in helping them chase greatness.”

With NIL deals, transfer portals, and big business dominating the college sports narrative, Smart’s generous gesture is a powerful reminder of the difference one coach can make—on and off the field.